- September 19, 2018
- Category: Blog
Native apps are not just for big brands anymore. Today medium and even small businesses can benefit from creating a native app. Developed for iOS and Android, and customized for the mobile’s operating system, native apps look and feel like an integrated part of the device. Streamlined for functionality, native apps support the customer journey.
Mobile native apps are quickly becoming vital for businesses serious about growth and thriving in the digital age.
Native Apps Drive Smartphone Experience
More and more business are conducted via smartphones. People are spending more time on their smartphones, and its estimated that the average US user spends 2.37 hours per day on their phone. From email to social media to ordering products to banking to home delivery just about every consumer transaction can be conducted via a smartphone. If your business does not have a native app, you run the risk of becoming irrelevant.
User Interface (UI) Standards
Native apps are built on the device operating system either iOS or Android. From design to testing, there are comprehensive UI standards set across the board by Google and Apple. They also provide developers with a wealth of resources. These policies help to ensure apps developed on their platforms delight and excite users. Native apps are the gold standard.
A native app is tested by the application’s storefront, in either App Store or Google Play Store, which ensures that the big bugs have been worked out of the system. Quality control and security are the two major concerns for most users. When an app is available through these stores, it signals that it passes with the big boys.
Improve Customer Experience
A native app improves customer service. With a native app, your business can be easily responsive to the needs of customers. You can also offer incentives and reward programs building customer loyalty and collecting data about your customers. Over time, it improves the customer experience.
Strengthen your Brand and Create Value
A native app strengthens brands and future proofs it for new opportunities. Providing a direct line between the company and the customer, it grows brand awareness. Brands can make offerings and communicate with customers via the app. Native apps direct and influence purchasing decisions. They create value for customers
The app market is competitive. When done right, native apps power a company’s growth. They improve functionality, add value to the customer experience, build brand loyalty and streamline the customer journey. As the storefronts of the digital age, native apps grow businesses. They are well worth the investment and quickly becoming essential to achieving a thriving business in the 21st Century.